Triggers That Unleash Sales is a comprehensive, step-by-step guide to understanding how to tap into the emotional triggers of consumers to drive sales. Written by renowned marketing expert, Dr. Lee Knowles, this book is designed to help marketers identify what drives purchase decisions and use that knowledge to craft effective marketing campaigns. The book begins by examining the psychology of decision-making, discussing how people make decisions, and why they often make irrational choices. Dr. Knowles then introduces the concept of triggers and explains how to recognize them in order to maximize their potential for success. He also provides detailed instructions on how to identify, target, and apply the right triggers for your specific marketing campaign. With Triggers That Unleash Sales, readers will learn how to target these emotional triggers to gain an edge over the competition. Dr. Knowles offers a comprehensive overview of the most effective triggers and how to apply them to ensure success. He provides in-depth information on the different types of triggers, from the most common ones to the more obscure ones, as well as how to analyze and measure their effectiveness. The book also includes case studies of some of the most successful campaigns that have used triggers to drive sales. This information provides readers with valuable insight into how to successfully apply these triggers to their own campaigns. Overall, Triggers That Unleash Sales is a comprehensive guide to understanding how to tap into the emotional triggers of consumers to drive sales. With its step-by-step approach and detailed instructions, readers will gain the knowledge and skills they need to effectively use triggers to increase sales and reach their marketing goals.
Triggers That Unleash Sales
1. Triggers That Unleash Sales is an essential guide to understanding and mastering the psychology of sales. 2. It provides a step-by-step approach to uncovering the hidden motivations of customers and turning them into sales. 3. By leveraging powerful psychological triggers, this book helps you maximize your sales success and increase your bottom line.